Equal parts comedy and high importance of cinematic visuals, Dax’s commercials have earned him status as a ‘King of Mock Epics’ to some of the peoples in the biz. His ability to craft both fresh and high quality genre moments and then upend them with bonafide surprises gets you every time. One-half of comedy directing duo Sniper Twins, Dax has created clever and highly visual spots with agencies Droga5, Creature, BBH, BBDO, Banda, GMMB, Havas, to name a few, with best of breed brands including Carling Beer, Burger King, BBVA, Pizza Hut, McDonald's, Coors, Comfy, Mentos and many more.
Dax studied film at the University of Texas while creating original comedic film content for Austin’s famed Alamo Drafthouse; it’s there he began fine-tuning his comedic skills and playing with audience expectations and learning what about his point of view that made people laugh. Upon graduation Dax spent five years writing & directing promos in the MTV On-Air Promos department in NYC.
As Sniper Twins, Dax and Barry were also rappers in their spare time namely writing, composing, directing and performing in original rap videos. One music video went viral and three won partnerships with Seagate, Hershey’s and Adobe, putting the directing duo on the map. Now more experienced and humor-savvy than ever, Dax spins comedy out of any script he touches. Unfazed by format, Dax approaches his craft with a constant drive to push the creative envelope, conquer limited resources and inspire his collaborators to embrace the best and most creative ideas and have fun doing it.